FinTech for Sustainable Financial Market Innovation
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--><!-- Neha Kamboj, PhD Assistant Professor, School of Management, IILM University, Gurugram, Haryana, IndiaVinita Choudhary, PhD Assistant Professor, School of Leadership and Management, Manav Rachna International Institute of Research and Studies, Faridabad, Haryana, India Series: Financial Institutions and Services; Business, Technology and FinanceBISAC: BUS027000; BUS072000DOI: https://doi.org/10.52305/WBEH2103 This edited volume explores the dynamic intersection of FinTech, sustainability, and innovation in financial markets, offering fresh perspectives on the transformative power of technology in reshaping global finance. With contributions from leading scholars and professionals across India, France, Malaysia, Vietnam, and Bahrain, the book delves into topics such as FinTech adoption in SMEs, green finance, blockchain usability, and ESG-driven investing. Structured across 12 insightful chapters, the book begins with behavioral and theoretical frameworks that guide FinTech adoption, then transitions into sector-specific applications including banking, asset management, and sustainable finance. Readers will discover how financial technologies are not only enhancing operational efficiency but also promoting sustainable investment practices. Case studies and emerging market perspectives are integrated throughout, making the content especially relevant to developing economies. This book serves as a comprehensive resource for academicians, industry professionals, policymakers, and students interested in understanding the financial innovations driving todays digital economy. Whether you are researching fraud prevention techniques in digital finance, studying the impact of blockchain and cryptocurrency, or exploring FinTechs role in climate-aligned investment strategies, this volume offers critical insights and actionable knowledge. As financial systems evolve at an unprecedented pace, this book provides a timely and essential roadmap for navigating the future of finance through innovation, regulation, and sustainability.
